7 category-crossing trends to know now

See our feature in Natural Foods Merchandiser under "7 category-crossing trends to know now." Lottie's Meats is featured under the trend, “Maker movement gets savvy,” which celebrates artisanal brands, thrill shoppers with quality and originality. Check out the full article here (pg. 20-22) and snapshot below:

Maker movement gets savvy.

Artisanal brands -- think umami-packed sauces, from-scratch frozen pizzas, meticulously crafted body care and a range of other natural delights - thrived at Newtopia Now. Plus, these brands are more retail-ready than ever. With beautiful branding, sustainable packaging and clearly articulated founding stories, the maker movement has undergone a business-savvy transformation.

LOTTIE’S MEATS + PROVISIONS: THE LOTTIE

Lottie’s Meats is a sausage brand founded by sisters Chelsey and Cassie Maschhoff, who grew up on a family pork farm in rural Illinois. They started Lottie’s in 2024 to bring the benefits of consciously sourced—and deliciously made—sausage to new audiences. The brand’s signature SKU is The Lottie, fully cooked smoked sausage links that contain salt, sugar, nutmeg, paprika, black pepper, coriander, allspice and milk powder. SRP: $11.99